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CONVERSATIONAL STYLE VOICE OVER
More and more clients
these days are seeking a "conversational"
style read from voice actors. Not
a "voice of God," not agolden-throat announcer,
but just a regular next-door guy or gal.
Voice actors see this in
at least 50% of the auditions that come our
way. This is so prevalent, that if a
voice over talent doesn't have
"conversational" in his or her toolkit,
they're going to miss out on a lot of great
opportunities. Given this is the state
of affairs in voice over, what steps can a
voice artist take to create an excellent
conversational style voice over?
1. Create a character for
yourself: Who exactly are you?
If you answer, "A businessperson," that's
not specific enough. You might be Ed,
a manager at a specific supermarket.
Or Tom, a concerned father. Or Terri,
a sports car enthusiast. Or Sarah, the
mom of a one-year old.
2. Create a "scene
partner," the one, specific individual you
are speaking to. Ed, the manager may
be explaining a new product to Carolyn, a
new employee. Tom may be giving advice
to his son, Tom Jr.. And Terri may be
all revved up about her new Mazda Miata and
gushing about it to her best friend,
Jessica. By giving yourself a
character and deciding exactly who you're
speaking to, you now have set up a scenario
in which you can simply talk to them - which
sounds completely different than reading
words or pitching a product. There's a
different pacing and flow, and some subtle
imperfections that the classic "announcer"
type would never make.
3. Create an environment.
Where are you talking to this person?
On a street corner during morning rush hour?
At a tire store? Maybe at a crowded
restaurant? The environment in which
you're speaking will definitely influence
way you talk to that person and should also
help you sound more conversational.
Telling a secret or something you don't want
to share with the general public (even
though you are on the radio or TV)?
That will have its own unique sound.
Applying these three
parameters should result in a conversational
read.
If you're a client
looking for a conversational voice over,
contact us now. We can give you
exactly the kind of conversational voice
over delivery you're looking for!
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