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ANTHEM VOICE OVER The
anthem voice over is a relatively new style
of voice over project. Think the Clint
Eastwood Chrysler ad of the Super Bowl a few
years ago. The anthem voice over is a
motivational voice over project in which the
voice over talent strikes an emotional chord
with the audience and builds the intensity
of the message almost like a Sunday morning
sermon. Often used in but not limited
to corporate image campaigns, the anthem
voice over talks to the mission of a company
or the emotions that underlie an event.
A television voice over about the heart of
an athlete (such as a sports drink spot)
would usually be an anthem commercial.
Some examples of the
types of voiceovers that would be called
"anthem."
Sports promotion voice
over
Corporate image voice
over
Patriotic voice over
. . . . and many more!
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