folks in this business call themselves a voice over talent or a
voice over artist. I call myself a voice actor.
jWhy? Because if you follow the same foundations of film
acting and apply them to voice over, you will be able to interpret
and deliver a voice over script in a way that moves the audience.
And it doesn't matter if you're performing an emotional and
inspiring anthem voice over or selling cars, if the person you hires
is a voice actor, you will already be ahead of the game.
Let's review these foundations. Here are the rules.
BE THE CHARACTER: If you are reading a script about a sale,
then you need to become a character. For example, you're the
best friend. Or you're a teacher. You must pick a
WHO ARE YOU SPEAKING TO: Now instead of speaking to a mic,
or to a "target demographic" (no humanity there, right?), choose an
individual to speak to. Maybe it's your best friend, or a
boss, or a sibling.
WHAT DO YOU WANT: This is where it gets really interesting, even
intense! A voice actor who was reading a Dove Bar script
looked over the beautifully-written words that describe the rich,
smooth, dark chocolate and the velvety-smooth vanilla ice cream,
etc. etc. But he decided that's not what he's really selling.
He's telling his "scene partner" that when she eats this Dove Bar,
"It's the best moment of your day." That is called sub-text.
What does he want? He wants to give her relief. Or even
more basically, he wants to save her day - and therefore save her
Sound a little over the top? Maybe, even yes. But
simplifying and intensifying your need or want will result in more
powerful voice over read, one that connects with people.
And that's all we're doing in voice over anyway - making
Are you looking to hire a voice actor? Let me help connect
you to your target audience. Thank you!
About Voice Over Talent